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The Content Marketing Lounge

The Content Marketing Lounge Podcast is a show for entrepreneurs, side-hustlers, solopreneurs, freelancers, consultants, and content marketing professionals who want to grow their business with content marketing. Host Nathan Collier goes beyond surface-level black-and-white issues—with special love for those of you working for yourselves. After the show, join Nathan in The Content Marketing Lounge Facebook group to continue the discussion.
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Now displaying: 2019
Dec 11, 2019

Nathan and Katie discuss group member frustrations and share some of their own when working in the content marketing space.

Want to be part of the discussion? Join our community by visiting us at contentmarketinglounge.com.

Nov 26, 2019

Nathan and Katie discuss Nathan's top 5 pointers for becoming a better content writer:

  1. Have an angle
  2. Write with authority
  3. Understand and use style
  4. Get the technical details right
  5. Have a next step.

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Episode references:

Devesh Khanal's article on avoiding high school paper intros: https://growandconvert.com/content-marketing/blog-introduction/

Devesh Khanal's article on The Detail Principle: https://growandconvert.com/content-marketing/how-to-write-a-good-blog-post/

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Want more tips? Join our community by visiting us at contentmarketinglounge.com.

Nov 1, 2019

Nathan and Katie discuss the use of data in marketing as benchmarks and how a lack of data often leads to a lot of floundering. 

Affiliate links for books:

Not yet a member of our group? Join 5,000+ of your peers for free in The Content Marketing Lounge.

Oct 28, 2019

Join our free Facebook community: The Content Marketing Lounge

Oct 20, 2019

Join over 5,000 marketers in our free Facebook community: The Content Marketing Lounge.

Oct 4, 2019

Nathan gives Katie a rundown of his favorite notes from Content Marketing World 2019, including advice from marketers Ardath Albee, Joe Pulizzi, Marcus Sheridan, and Scott Stratten, as well as content producers Mindy Kaling and Henry Rollins.

Find out more at https://www.contentmarketingworld.com/.

More helpful links: 

Website: https://contentmarketinglounge.com/
Courses: https://contentmarketinglounge.thinkific.com/
Facebook: https://www.facebook.com/groups/contentmarketinglounge/

Sep 19, 2019

E. Jera Brown catches up with collaborator and friend Nathan. They discuss how Jera got into freelance journalism and content marketing, why you should diversify your client list, how to prioritize your passion projects by learning to say No, and whether you should specialize in one kind of writing - among many other subjects. 

Jera's LinkedIn: https://www.linkedin.com/in/jerabrown/

Content Marketing Lounge links:

Website: https://contentmarketinglounge.com/
Courses: https://contentmarketinglounge.thinkific.com/
Facebook: https://www.facebook.com/groups/contentmarketinglounge/

Sep 3, 2019

Conversion copywriter Matt Hall tells Nathan about how he got started freelancing, and they compare notes on the future of data in content marketing and copywriting. Plus, Matt explains his process for finding and onboarding student interns.  

Matt's links:

https://www.matthallwritescopy.com/
http://www.conversiondesign.org/

Content Marketing Lounge links:

Website: https://contentmarketinglounge.com/
Courses: https://contentmarketinglounge.thinkific.com/
Facebook: https://www.facebook.com/groups/contentmarketinglounge/

Aug 28, 2019

Katie plucks some content marketing and freelancing questions from the Facebook groups to ask Nathan. Topics include how Nathan would start from scratch if he were starting out today, how he manages his time, which web development platforms he might use and why, and dealing with an editor or boss who’s constantly correcting your work - and many more.

Hear Nathan guest on the High-Income Business Writing Podcast in 2014, episode 38: https://b2blauncher.com/episode38/

Links: 

Website: https://contentmarketinglounge.com/
Courses: https://contentmarketinglounge.thinkific.com/
Facebook: https://www.facebook.com/groups/contentmarketinglounge/

Aug 20, 2019

Marketing your own content marketing business can be difficult when using cold emails. Nathan and Katie discuss some examples of bad cold outreach messages Nathan has actually received, including exactly why they're bad. Then they detail their process and share some key tips for getting real interest from ideal clients.

Find more at these links:

Website: https://contentmarketinglounge.com/
Courses: https://contentmarketinglounge.thinkific.com/
Facebook: https://www.facebook.com/groups/contentmarketinglounge/

Aug 13, 2019

Tom and Nathan swap newspaper stories and talk about how they each transitioned from journalism to freelance content marketing by leveraging networking. Tom also shares his wake-up moment and some advice for how to make a career change.

Tom’s website:

http://www.tommangan.net/

Tom on LinkedIn:

https://www.linkedin.com/in/tommangan/

Helpful links:

Website: https://contentmarketinglounge.com/
Courses: https://contentmarketinglounge.thinkific.com/
Facebook: https://www.facebook.com/groups/contentmarketinglounge/

Aug 6, 2019

Nathan and Katie discuss hot takes on content marketing strategy and why Nathan avoids making blanket recommendations.

Helpful links:

Website: https://contentmarketinglounge.com/
Courses: https://contentmarketinglounge.thinkific.com/
Facebook: https://www.facebook.com/groups/contentmarketinglounge/

Jul 30, 2019

Adriana Stein tells Nathan how she used an anthropology degree and a desire to live in Germany to become a successful content marketing freelancer.

Adriana’s website:

https://integrateddigitalinnovations.com/

More helpful links:

Website: https://contentmarketinglounge.com/
Courses: https://contentmarketinglounge.thinkific.com/
Facebook: https://www.facebook.com/groups/contentmarketinglounge/

Jul 22, 2019

Greg Heilers and Nathan have a conversation about the stress that comes with freelancing, and they recommend some ways to get started in the business.

Greg’s website: http://jollycontent.com/ 

Job resource sites:

https://weworkremotely.com/
https://www.facebook.com/groups/copyjobs/
https://problogger.com/jobs/ 

More helpful links:

Website: https://contentmarketinglounge.com/
Courses: https://contentmarketinglounge.thinkific.com/
Facebook: https://www.facebook.com/groups/contentmarketinglounge/

Jul 15, 2019

Andres Roaro tells Nathan about finding freelance copywriting a more viable career than the one he thought he was supposed to pursue. Then they discuss the emotional triggers we marketers use to get buyers to buy.

More helpful links:
Web: contentmarketinglounge.com
Courses: contentmarketinglounge.thinkific.com
Facebook: facebook.com/groups/contentmarketinglounge.com

Jul 3, 2019

Links to helpful information from the episode:

Brian Dean's Skyscraper Technique
https://backlinko.com/skyscraper-technique

Moz's Beginner's Guide to SEO
https://moz.com/beginners-guide-to-seo

Collier Marketing's blog post with more info on "dumpster diving" (and details on its higher-quality alternatives):
https://colliermarketing.com/content-marketing-quality/

More helpful links:
Web: contentmarketinglounge.com
Courses: contentmarketinglounge.thinkific.com
Facebook: facebook.com/groups/contentmarketinglounge.com

Jun 25, 2019

Katie asks Nathan group member questions about the following topics:

  1. How to start freelancing (so you can eventually quit your current job)
  2. Remote position salary and benefit requirements
  3. Quick ways to earn money freelancing in a pinch
  4. Content marketing conversion rates
  5. How to choose a writing niche
  6. Selling the idea of long-term content marketing to management (or not)
  7. How to put together a content marketing course
  8. How non-profit PR differs from Corporate PR (plus some good examples)
  9. Deciding whether to scale your small business to a team or keep it a one-person operation.

Nathan’s training course that includes his segment on using Upwork like an expert: https://contentmarketinglounge.thinkific.com/courses/client-acquisition-101

More helpful links:

Web: contentmarketinglounge.com
Courses: contentmarketinglounge.thinkific.com
Facebook: facebook.com/groups/contentmarketinglounge.com

Jun 18, 2019

Join the group:

facebook.com/groups/contentmarketinglounge.com

Links to more:

contentmarketinglounge.com
contentmarketinglounge.thinkific.com

Jun 10, 2019

Helpful links:

contentmarketinglounge.com
contentmarketinglounge.thinkific.com
facebook.com/groups/contentmarketinglounge.com

Jun 4, 2019

Read more here:

contentmarketinglounge.com/why-i-started-a-job/

 

More helpful links:

contentmarketinglounge.com
contentmarketinglounge.thinkific.com
facebook.com/groups/contentmarketinglounge.com

 

Advice from So Sad Today on Vice.com: 

https://www.vice.com/en_us/article/j5wvvx/dont-compare-your-insides-to-other-peoples-outsides-advice-from-so-sad-today

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