Links to helpful information from the episode:
Brian Dean's Skyscraper Technique
https://backlinko.com/skyscraper-technique
Moz's Beginner's Guide to SEO
https://moz.com/beginners-guide-to-seo
Collier Marketing's blog post with more info on "dumpster diving" (and details on its higher-quality alternatives):
https://colliermarketing.com/content-marketing-quality/
More helpful links:
Web: contentmarketinglounge.com
Courses: contentmarketinglounge.thinkific.com
Facebook: facebook.com/groups/contentmarketinglounge.com